Comfort That Moves Beautifully With You
Pure Rain Grove offers seamless everyday lingerie in soft fabrics and smooth, simple cuts. Look through the six styles below, then write to us with any questions about sizes or ordering.
Our Story
Pure Rain Grove began with a simple observation: the most useful wardrobe essentials are often the ones that receive the least attention. Women spend time choosing outfits that reflect their personalities, yet the lingerie underneath can determine how those outfits fit, feel, and move throughout the day. We wanted to create a brand that approached this everyday necessity with greater care.
Our concept grew from a desire to combine understated elegance with practical functionality. We explored the appeal of smooth fabrics, flexible shapes, and clean finishes that could work beneath a variety of clothing. The idea behind seamless lingerie became central to our identity because it represents a balance between thoughtful engineering and effortless comfort.
Who Our Customers Are
Women With Busy Routines
Our collection is made for women whose days move between work, errands and time with friends. They want underwear that sits quietly beneath their clothes and stays comfortable from morning to evening, without fuss.
Lovers of Minimalist Style
Some customers build their wardrobe around clean lines and quiet colours. For them the layer underneath matters as much as the outfit, so we keep our cuts smooth and our details minimal, to sit neatly beneath fitted dresses and lightweight fabrics.
Comfort-First Shoppers
Comfort-first customers choose by how a garment feels after a full day. Soft fabric, a gentle waistband and an easy fit matter more to them than any extra decoration, and that is how we approach every style we list.
Founder's Words
I have always believed that comfort can be a quiet kind of luxury. It does not need to be complicated or extravagant. It is the feeling of putting something on that fits naturally and lets you get through the day without thinking about it. That belief is the idea behind Pure Rain Grove.
When we choose a shape for the collection, we ask a simple question: would we forget we were wearing it? A smooth bra should give a clean outline, and briefs or shorts should feel just as considered. We keep the range short, so each style has a clear job.
Our Products
Prices are shown in US dollars as a guide; we confirm the final price before any order. There is no online checkout: use Enquire to ask about an item. Some photographs are licensed stock images used for illustration.
Pure Rain Grove Second Skin Bra
$34.00
A smooth, seamless bra for everyday wear. The clean construction sits neatly beneath fitted tops, dresses and light shirts, and the soft fabric suits workdays and weekends alike. It pairs with the Pure Rain Grove Barely There Briefs if you would like a matching look.
Pure Rain Grove Barely There Briefs
$18.00
Simple seamless briefs with a smooth profile and a soft feel. They sit comfortably beneath casual trousers, skirts and everyday dresses, and they pair with the Second Skin Bra.
Pure Rain Grove Cloud Comfort Bralette
$29.00
A soft, minimal bralette for easygoing days. Its clean shape works under T-shirts and knitwear, and it is designed around everyday comfort rather than extra detail.
Pure Rain Grove Smooth Contour Thong
$16.00
A smooth, minimal-coverage cut for wearing beneath close-fitting clothing such as body-skimming dresses and tailored trousers. It goes well with the Second Skin Bra.
Pure Rain Grove Everyday Sculpt Shorts
$24.00
Shorts-style underwear with a little more coverage. The smooth shape sits comfortably beneath skirts, dresses and relaxed outfits, and the simple styling suits daily wear.
Pure Rain Grove Signature Seamless Set
$46.00
A matching bra and briefs in one set, with a smooth finish that works beneath a range of everyday outfits. A practical choice if you would like to buy the pair together.
Join Us
Pure Rain Grove is for anyone who wants underwear that is comfortable first and simple to wear every day. If you are still working out what suits you, take your time: compare the shapes and levels of coverage in the collection above, and write to us through the form below if you would like help choosing.
Contact Us
Contact Information
Call us
Email us
Office address
116-3 Kagaitoyachō, Tokamachi, Niigata 948-0086, Japan